There's an ad playing on the radio these days and I have heard it twice. It turns out to be about something other than what I expect it to be about.
A man's voice says:
Just three carats (that "ding" noise that goes with an image of a shine)...
Just a ski weekend (sound of wind and snow)...
Just a little retail therapy (ca-ching!)...
Just a toy (motorcycle revving)...
Just a hobby (horses' hooves pounding)...
And so on. While he's reading the list I'm expecting the end of the ad to be woman's voice talking about "using your credit card wisely" or advertising credit counseling services, or even a bank advising potential customers that they'll be helped with financial advising. I'm all prepared to hear a supportive but lecturing voice about spending money wisely.
At the end of the ad, the man's voice says, "Just a millionaire." Another man's voice continues with a line about the California Lottery.
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