You're never too far, wherever you are

The first movie I ever stood in much a line to see was Star Wars. We went to see it the first time at the Coronet, which was the movie theater in town. It was a huge theater with over a thousand seats and showed first-run, exclusive films. Apparently George Lucas was a big fan of the Coronet and selected it to premier Star Wars in San Francisco - and it played there for seven months. Tickets to the show were $3 for adults, and one could pay an additional fifty cents to sit in the balcony, where smoking was allowed. My mom says that a friend of her remarked, "If I'm gonna spend three bucks on a movie, I might as well pay the extra fifty cents so I can smoke during it!"


Grush took a bunch of us neighborhood kids to see Star Wars again at the North Point near Ghirardelli Square. That was pretty far afield for us, as we only went to that part of town when there were out-of-towners visiting as part of the "tour guide." We were standing in line when a guy with a guitar and two guys with a camera and recording equipment came down the line asking people to sing the "Reach out and touch someone" jingle from AT&T (as it was known in those days, and is again). They got to us and we were soooooo ready we were jumping up and down, "We know it! We know it!"

And we sang:

Reeeeach out
Reach out and touch someone
Reach out
Reach out and just say hi
Da da da de dum
Da dum de de dum to
Reeeeeach out
Reach out and touch someone!

He told us they would not be able to use us in a commercial since we didn't know all the words. I don't think we even knew it had other words until we got to where they were supposed to go. Needless to say we all very disappointed that we had missed being "discovered" outside the movie theater. The next one of us who saw the ad paid very close attention and taught us all the whole song, just in case a guitar and a camera appeared the next time we went to see Star Wars.